Noor is a smart, eco-friendly city spanning over 5,000 feddans, its well-designed and detailed master plan is the result of a collaborative effort between three top American design firms: SWA, SASKI, Perkins Eastman and BCG, to represent a new model of the twenty-first century’s cities, providing a new level of integrated modern housing, and enhancing a contemporary community lifestyle in a healthy and safe environment, and a new model for sustainable development, being one of the fourth generation cities.